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Search Engine Optimization (SEO)

Search engine optimization (SEO), is one of today's most effective ways of bringing qualified traffic to your web site. Search Engine Optimization, the process of increasing the amount of visitors to a Website by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site.
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SEO ProcessSEO Pyramid


A successful search engine optimization program must be part of a comprehensive Internet marketing plan designed to help you reach the sales and marketing objectives of your company. It succeeds by driving targeted traffic to your web site and implementing strategies to turn those visitors into customers. However, in order to accomplish these objectives, you must first decide which keyword phrases will attract the right visitors, and then make sure your web site will be ranked highly by the top search engines.While doing search engine optimization of a website we have to care for number of aspects.

In-Depth Research and Analysis of Website

Finding the exact and correct keywords your clients are using to find your services/products !

1. Content Optimization

We will help you create pages which are dense in keywords which fit your chosen keyword description. There are aspects of the optimization process that gain and loose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content.

Your web pages anchor text and structure is one of the most important aspects of SEO, for two big reasons. The first is for the web site visitor. If your site is tough to navigate and/or confusing, you will loose visitors. The second reason is that many of the search engines not only give the linking (anchor) text a lot of weight, but good navigation helps their indexing robots or "spiders". If the robots get stuck or have no where to go, they will stop indexing. The page should be designed in a format which is "search engine friendly" to favor search engine spiders when indexing your website.

2.Optimizing The Meta Tags

Your key to success in online marketing and promotion is your web site. From your title, keywords, meta tags, and text, to your over all site design, each plays a very important role when optimizing your site. If your site doesn't rank in the top 10 or 20 when doing a keyword search at the top search engines, your target audience won't be able to find you.

3.Traffic Analysis and Automated Reports

We set up a stats program which gives you up to the minute traffic reporting on your site. We can also email you reports on a weekly and monthly basis. Our professionals are reliable and experienced enabling you to track your website, unique visitors, visitor behavior, search engine referrals, keyword analysis, track online advertising campaigns, generate custom reports, and much more.

4.Link Popularity of the Site

Link popularity, as every one knows is that obtaining link from the other popular site. Link popularity is nothing, but exchanging of links between two different popular sites. Link popularity is performed to obtain the back link from any of the popular site existing in the website.

Link exchange is also one of the factors that are included in search engine optimization. When the search engines checks your site, it helps to obtain a top ranking position for the search. Link popularity says the quality of back links received in your site. The main purpose of this link popularity is that the search engines use link popularity to determine the quality of your website. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs).

5. Preliminary Search Engine Ranking Report

You will receive a report showing exactly where your site appears now under the keyword phrases you are currently targeting. This report serves as a starting point against which you can clearly measure the success of your optimization program.

6.Keyword Phrase Analysis & Selection

To generate quality traffic, your site must be listed under the right categories and keyword search phrases - the ones that your prospects and customers are actually using. Promoting webs will look at your keyword phrases, your competitors' phrases, and a vast number of related keyword phrases. You will see which search phrases are used most frequently and which will yield the best results. Selecting the right keyword search phrases is pivotal to the success of your optimization program. Keywords and key phrases are the principal mechanisms by which the search engine will select your site, so it is essential that the correct keywords are used and that they are located to best advantage. It is focus on finding more and more possible keywords related to your website and target audience.

Analyzing Keywordsinvolves addition of information of existing competition; i.e. how many pages are indexed in a search engine like Google, Yahoo. This gives you an idea of how many pages are competing for the top position. While most of the time, the optimized sites are ranking high, very often un- Optimized sites show up highly ranked due to the complex nature of the search engine algorithms. It is therefore wise to be conscious of the extent of competition.

7. Web Site Optimization

With your optimum keyword phrases selected, Promoting Webs will craft a strategy to maximize your ranking. Your keyword phrases will be placed in strategic areas throughout your entire web site to create higher visibility and ranking among the top search engines. Promoting Webs optimizes your site using the latest, most effective techniques Promoting Webs will never use questionable practices such as keyword spamming or links farms. Techniques such as these could result in your site losing its search engine ranking, and must be avoided.

8. Search Engine Submissions

Once your site is optimized, it must be properly submitted to the major search engines for inclusion in their directories. To ensure your best results, Promoting Webs will submit your web site individually to the major search engines. Beware of companies that promise to submit your site to thousands of search engines for a small monthly fee. These companies use automated software to submit your site - with very little (if any) positive impact. Automated "blanket" submission is not an effective strategy in today's increasingly competitive search engine market.

9.Monthly Position Reporting, Analysis and Improvements

Each month, you will receive a detailed report showing your search engine ranking under your chosen keyword phrases. This will allow you to quickly and easily track the success of your optimization program. Promoting Web's search engine specialists will continually review your ranking and monitor your progress. You will benefit from our commitment to keep up with the latest search engine developments and optimization techniques. Efforts to improve your ranking will be made throughout your program.

All the above aspects helps us in improving the ranking of the website.

How to Make Your Site Search Engine Friendly ?

Having rich experience in Search Engine Marketing SEM we at Promoting Webs have developed a number of solutions to cope with the Search Engines Rankings.

We are regularly (as on daily basis) doing research and analysis to track all the SEM technologies and up gradations if taking place of that old one's, as we are always keep ourselves aware of any Search Engine Algorithm or any up gradation takes place. We will provide you the cheap and best SEM services as as compare to the market rates.

All our staff members have got experience in the SEM services. We abide by the Search Engine's guidelines and work according to that on your site. Our main focus is on the keywords and incoming links to your website as the most of the rankings and traffic is depending on these two main points.

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SEO Advantages

There are manifold advantages of SEO, due to which the activity is extensively undertaken by all companies. Some of the advantages of SEO are listed below

1. Cheap source of regular, relevant traffic

A high amount of traffic is routed to your site as a result of your top position on search engines, which will generate leads as well as sales, depending on the target you wish to achieve, or whatever the target is.

2.Results in a higher click through rate

Number of people who clicked the link/Total number of people who viewed the link will be increased. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

3.No recurring pay per click costs

4.Gives highest ROI

In the long run as compared to any other online marketing vehicle. When you have a site designed and developed in an appropriate way, SEO can have a drastic improvement in ROI, and this is why almost all companies today opt for SEO activities for their websites.

5.Generates brand awareness and recognition

SEO allows extremely high visibility and creates brand awareness, which is the first step towards building a strong brand and corporate image.

6.Higher natural rankings builds trust among searchers

Once you achieve a high ranking on popular search engines, your site, its products and services are preferred over your competitors, which will certainly give you the result you have desired.

7.Results in a higher website conversion rate

8.Once you've reached top positions, you should stay there

Once you succeed in acquiring a high position on the search engines, there is a strong possibility that you will stay there for a long time, and will give all the users an opportunity to frequent your site and make purchases / avail of your services.

9.More searchers click on ‘organic results' (around 60% vs. 40% PPC)

PPC or Pay Per Click refers to text-based marketing, where companies/webmasters get charged by the click whenever a surfer clicks on their paid ads. Search rankings are usually based on bidding prices. These are usually designated on the engines as sponsored listings.

10.Can appear in hundreds of search results page

The results obtained through SEO are referred to as organic or free results, because, unlike Pay per Click Advertising, one does not need to pay the search engine when a user clicks on the website link.

11.Cheaper than PPC in long run

SEO involves a reasonable fee as compared to other paid forms of advertising, and therefore turns out to be much cheaper in the long run.

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