BUTOBU

Online Advertising Services

A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention.
ELITE Solution write your ads with passion
, excitement, and benefits, using this powerful approach when creating your ad copy.
Main goals:
  1. Attention - Grab your targets attention
  2. Interest - Create curiosity
  3. Detail - Provide details
  4. Action - Call for action
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ELITE Solution ads create an urgency to act now. We all know the importance of a powerful headline. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

Human behavior is always the result of one or more of five basic needs, refered to as "the hierarchy of human needs." Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) - Human need for physical, emotional and financial security.
Social (Affiliation) - Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect.
Self-actualization - Human need to reach their full potential.

When you are aware of the basic human needs, we can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and therfore we write your headlines with passion and emotion. When writing your headlines, we always keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return.Below are several different formulas used by ELITE Solution professional copywriters to write compelling headlines.

How to increase Your Sales Up to 500%. Headlines beginning with 'how to' are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.

Question "Are You Sick and Tired of Working For Someone Else?" Headlines written in the form of a question are very effective, as they appeal to your potential customers' emotions. When they read a headline written as a question, they'll answer the question in their mind. If the question identifies a specific need, want or desire, they'll read on.

Command "Double Your Income Within the Next 12 months -- Guaranteed!" A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.

News "Announcing a Brand New Breakthrough in E-Publishing" News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

Testimonials "Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!" Headlines written in the form of a testimonial are very effective, as they instantly begin building trust. When writing your headlines, certain words, when combined together, will literally draw your readers' attention to your ad.

Below are of few of these "Power Words" that consistently work.

Breakthrough, Discover, Discovery, Easy, Free, Guaranteed, Hidden, Incredible, Love, Master, Money, New, Powerful, Profits, Proven, Results, Revealed, Scientific, Secret, Shocked, Shocking, Ultimate, Uncovered, You, Your

Testing and Tracking Your Strategies Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money. You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what's working and what's not, but it will also enable you to focus your efforts on the strategies that produce results. When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no 'set in stone' strategy that works for everyone.

We must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.

Ad Tracking Scripts - If you're looking for a simple way to track clickthroughs This script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.

Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you'll also save yourself a great deal of time and money.

Ad server market structure

Given below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor survey. Vendor Ad viewers:

Google 1,118
DoubleClick 1,079
Yahoo 362
MSN 309
AOL 156
Adbrite 73

Google Adwords - ads sold on a cost-per-impression (CPM) basis. There's no minimum deposit required. Your ads appear on the right side of the Google search results pages.

Google Adwords Select™ - with cost-per-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day.

Highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate. Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.

AdWords and AdSense

Enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response. The three most common ways in which online advertising is purchased are:

CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.

CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge.

CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.

CPO (Cost Per Order) advertising is based on each time an order is transacted.

Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.

Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment.

Floating ad: An ad which moves across the user's screen or floats above the content.

Expanding ad: An ad which changes size and which may alter the contents of the webpage.

Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed

Wallpaper ad: An ad which changes the background of the page being viewed.

Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage. It's a proven fact that the use of popup windows is a highly effective marketing technique that produces great results. However, they can be very irritating to your visitors. How can you use this powerful marketing technique without offending your visitors? Compromise and use a popup window that only displays the first time your visitor enters your site. The key to using this technique effectively is to give your visitors a reason to respond to your offer. For example, if you're using your popup window to gain new subscribers to your publication, offer a free gift just for subscribing. This will increase your response considerably. Popup windows provide Internet marketers with a great way to gain new subscribers, introduce new products and announce special offers. Their response rate is outstanding.

Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.

Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.

Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.

Mobile ad: an SMS text or multi-media message sent to a cell phone. In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.

Affiliate marketing

Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.

Behavioral targeting

In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.

Contextual advertising

Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website. Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.

E-mail advertising

Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.

Ezine Advertising

Ezine advertising is one of the most effective forms of advertising used on the Internet. Many ezines sell ad space that may include sponsor ads and/or solo ads. However, solo ads will produce the best results.

Sponsor Ads are another great way to promote your products and services is to run sponsor ads in ezines.

Online video directories for brands

Agood example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.

The emerging area of interactive advertising need to be adopted by an interruptive strategy. The benefit is the efficiency of advertisers'investment. It means two facts, one is the customization of advertisements, including content and posted websites.

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